In Take-Two's latest financial conference, company CEO Strauss Zelnick had some brief - but strong - words to say about the upcoming Red Dead Redemption 2 (Rockstar Games, Take-Two being their parent company).
I personally believe it is safe to say Red Dead Redemption 2 will outsell any other game releasing within the same year and will yield an enormous sales number within it's lifetime. Grand Theft Auto V, the latest released game by creators and publishers Rockstar Games, is currently the 3rd best selling video game of all time.
"We’re always worried about the competition and never take anything for granted, never claim success early. We do our best to create phenomenal entertainment and market it effectively, and then we explain what happened. We have enormously high expectations for October with the launch of Red Dead Redemption2. We take the competition seriously and we’re really exited about the release.".
Zelnick adds
"The nature of our approach and specifically the nature of Rockstar Games’ approach is never to be derivative and always to shatter expectations. My belief is that Red Dead Redemption 2 will shatter expectations and that the online experience also will be extraordinary, but unexpected."
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"I would just note, you don’t need to look back too many years when Holiday seasons were just inundated. People basically released products in the Holiday season and this company performed well. So it all comes down to quality.”
The nature of our approach and specifically the nature of Rockstar Games’ approach is never to be derivative and always to shatter expectations. My belief is that Red Dead Redemption 2 will shatter expectations and that the online experience also will be extraordinary, but unexpected.
My view is that by their very nature hits are unexpected. That’s the goal. There is an expectation around the table. Of course, there is an expectation of Rockstar Games and there is an expectation on part of consumers, but our job is to exceed those expectations, and fingers crossed, that’s what we’re all setting out to do. We couldn’t predict and we didn’t presume to in regards to Grand Theft Auto V, and we wouldn’t presume to with Red Read Redemption 2. So we’re just hard at work, doing the very best job that we can.”
Red Dead Redemption 2 is planned to release on October 26, 2018. For Playstation 4 and Xbox One.
