GTA 6 Is So Huge That It Has Negatively Impacted Other Take-Two Titles

The GTA 6 release is nearly upon us, and ahead of what is expected to be gaming and entertainment’s biggest launch to date, Take-Two and Rockstar Games have given fans numerous reasons to be excited about the title.

Beyond being the culmination of Rockstar Games’ open-world work, GTA 6 appears capable of living up to the impossible task of justifying the 10+ year wait after GTA 5. As this wait comes to an end, Take-Two has shared a small update on the game’s pre-order progress so far.

Although the publisher has yet to provide concrete figures, Take-Two CEO Strauss Zelnick recently mentioned that GTA 6 is taking the spotlight away from the publisher's other big titles.

Take-Two’s Sales Took A Hit Due To GTA 6

Besides Rockstar Games’ Grand Theft Auto and Red Dead Redemption franchises, Take-Two is home to some of gaming’s most popular IPs, with the NBA 2K series being a particular fan favorite around this time of the year.

Take-Two and 2K Games' latest entry in the series, NBA 2K27, launched on September 4. CEO Strauss Zelnick confirmed that it sold 4 million units but ended up underperforming compared to the company’s own forecasts. Explaining why this may have happened while speaking to IGN, he said that GTA 6 played a role in the game’s softer-than-usual launch.

We do think that GTA 6 coming has had an influence on the consumer. 

This likely means that other publishers have faced similar hurdles due to GTA 6 so far, particularly in cases where consumers may have decided to skip over one game entirely in favor of Grand Theft Auto’s upcoming entry.

Many studios even ended up delaying their games or bringing release dates forward to avoid clashing with GTA 6. If the Take-Two CEO’s statements are anything to go by, this was indeed a wise decision.

GTA 6 Pre-orders Are Performing Beyond Expectations

Speaking to Variety, Strauss Zelnick also shed further light on how GTA 6 is progressing so far. He noted that presales have far exceeded forecasts despite the company's already high expectations. However, Rockstar Games’ parent company is still waiting until November 19 before declaring a massive victory ahead of time. 

This was something many already expected. Given that people have planned to skip work, school, and even take days off from running their businesses to celebrate launch day, this isn’t the biggest surprise. In certain cases, entire economies are expected to suffer a small decline in the wake of the disruption caused by Rockstar Games' latest release.

In the same interview, the Take-Two CEO teased an update on the game’s post-launch sales, confirming that concrete sales figures alongside other information would arrive after the game’s release. The company expects FY2027 to be a historic year, estimating revenue upwards of $8 billion, largely driven by GTA 6’s incredible commercial performance.

Note that this would be at least 20% higher than the publisher’s FY2026 revenue of $6.66 billion, which already marked a record last year. Evidently, all eyes are now on November 19, and to make sure you stay up to date with the latest information on the game until then, stay tuned to the GTA 6 hub for future updates.